Legal Web: Putting the Positive in Negative Option Billing
With a name like “negative option billing” it should come as no surprise that this practice has received a lot of negative attention lately from the Federal Trade Commission (“FTC”), various state...
View ArticleValueClick Exits Lead-Gen?
ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology...
View ArticleWhat are you Buying?
Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It's clear that the Internet is fundamentally changing. What does this change in online...
View ArticleHydra Dumps 15,000 Affiliates
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers...
View ArticlePerformance Marketing Networks: Please Take Our 30 Second Survey
Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive...
View ArticleAffiliate Marketing Technology: A Reason To Build
The interactive advertising landscape is constantly changing, making it a challenge for advertisers, agencies and publishers to remain current. Affiliate networks are the bridge that brings these...
View ArticleBlue Ribbon Panel: Interview with Matt Frary
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model...
View ArticleBlue Ribbon Panel: Interview with Daryl Colwell
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? This is tough to predict. What I...
View ArticleBlue Ribbon Panel: The Problem Of Attribution
There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a business model. CPA networks are in a daily dog fight, with a couple of...
View ArticleMobile Monetization Machine
Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation as both...
View ArticleValueClick Exits Lead-Gen?
ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology...
View ArticleHydra Dumps 15,000 Affiliates
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers...
View ArticlePerformance Marketing Networks: Please Take Our 30 Second Survey
Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive...
View ArticleValueClick Exits Lead-Gen?
ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology...
View ArticleHydra Dumps 15,000 Affiliates
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers...
View ArticlePerformance Marketing Networks: Please Take Our 30 Second Survey
Which is the best performance marketing network? Who do you love? What makes them great? Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive...
View ArticleThe Great Divide
Over the last five years, almost all of the topics I’ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role...
View ArticleNominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category:...
View ArticleWelcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now open. This is the eighth year of the survey and...
View ArticleBlue Ribbon Panel: Interview with Matt Frary
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model...
View Article