Blue Ribbon Panel: Interview with Daryl Colwell
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? This is tough to predict. What I...
View ArticleBlue Ribbon Panel: The Problem Of Attribution
There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a business model. CPA networks are in a daily dog fight, with a couple of...
View ArticleMobile Monetization Machine
Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation as both...
View ArticleNominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category:...
View ArticleWelcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now open. This is the eighth year of the survey and...
View ArticleThe Lead-Gen Pay-Per-Call Opportunity Is Now
The new BLUE BOOK Pay-Per-Call network rankings have generated a big response. It is clear that many advertisers are still to adopt pay-per-call and that it can be an intimidating area for a lot of...
View ArticleBlue Ribbon Panel: Interview with Matt Frary
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model...
View ArticleBlue Ribbon Panel: Interview with Daryl Colwell
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? This is tough to predict. What I...
View ArticleBlue Ribbon Panel: The Problem Of Attribution
There is a big divide in the performance marketing industry between the CPA networks and those that focus on cost-per-sale as a business model. CPA networks are in a daily dog fight, with a couple of...
View ArticleMobile Monetization Machine
Many people know CPAlead for having invented Content Locking and a host of different, innovative, solutions for internet marketers. That’s probably how the company has earned their reputation as both...
View ArticleNominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category:...
View ArticleWelcome to This Year’s BLUE BOOK Top 20 Network Survey.
Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey for our 2018 rankings is now open. This is the eighth year of the survey and...
View ArticleCan Affiliate Marketing Networks Build Transparency Through Events?
By Chris Trayhorn, CEO and Founder, mThink/Blue Book Most affiliate marketing networks are pretty cautious about connecting their advertisers directly with publishers. The risk of them setting up a...
View ArticleAffiliate Marketing’s Biggest Transparency Issues and How Admitad Addresses...
By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital has already arrived. With the number of internet users...
View ArticleAn Advertiser Tracking Platform For Professionals
MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking...
View ArticleThe Role of Artificial Intelligence in Performance Marketing’s Future
Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As one of the most influential inventions of the 21st century, AI has had a...
View ArticlePerformance Marketing Provides Stability & Measurable Returns In A Crisis
When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the potential complexity of that influence. By that I mean consumers,...
View ArticleCAKE’s Parent Company Buys TUNE
CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network and partner tracking platforms will be under the same ownership. This...
View ArticleThe Best CPA Networks In Europe
Due to demand from our users world-wide, we are excited to launch our first ranking table of the best CPA networks in Europe. The top three, as chosen by our reader panel and research: ClickDealer...
View ArticleWhy Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier...
CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether it has been with their custom marketing platform for...
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